Post Titles
Titles are an attention grabber for most people. People will decide when they read your title if they would like to continue reading or just move on. You should also make your title be an answer to a question or a question (http://www.slideshare.net/rlewis1686/5-blog-best-practices).
Keep it Fresh and Real
Readers want to know that they are talking to someone who is real. It’s okay to have an opinion, we aren’t journalist who need to provide and objective view. Also don’t talk in an authoritative voice. People want a real person to talk to, not a know it all. (http://www.echoditto.com/blogging)
Hyperlink
Hyperlink to other blogs or within your own blog or your companies blog. This gives readers an easy access if they would like to continue reading. It also lets them know that you are aware of others blogs and your own older posts (http://www.slideshare.net/rlewis1686/5-blog-best-practices, http://www.capturetheconversation.com/read/blogging-best-practices-checklist)
Engage
Engage with your readers. This shows them that you are listening. It also adds value to your post
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